Driving product decisions through research excellence and strategic insights
I am a mixed-methods User Researcher with years of experience conducting end-to-end research across diverse industries and contexts.
On top of my strong research skills and passion for being hands-on with product research, I bring mentorship skills and a track record of delivering strong business results.
My background includes contributions to national research projects, UXR in a classified ads platform with over 40 million active monthly users, and product research in the hospitality industry.
Translating vague problem statements into clear research questions that lead to actionable insights.
Forming and leading research teams, handling recruitment, and coaching team members.
Establishing processes to effectively execute research projects from conception to implementation.
Research methods, tools, and languages that drive actionable insights
In-depth interviewing, contextual inquiry, usability testing, secondary research, surveys, user journeys, heuristic evaluation, personas
Dovetail, Lyssna, Optimal Workshop, Maze, Typeform, Miro, Airtable, ProductBoard, Mixpanel, UserPilot, Beamer, Hubspot, Planhat, Oncehub, Customer.io
Workshop facilitation, roadmap co-planning, stakeholder management, mentoring
Persian (native), English (full proficiency), Spanish (B2), French (A2)
years of research excellence across diverse industries
Amenitiz
B2B SaaS all in one solution for hoteliers
Sindibad
Travel & tourism agency
Divar
The most popular classified ads platform in Iran
Multiple Organizations
Sharif University
Technology Analysts Research Institute
Academic education and professional training
Explore some of my articles and posts on user research.
I believe in the power of research to drive meaningful product decisions and create experiences that truly serve users' needs.
Ready to discuss your next research project or explore collaboration opportunities?